Esteban Ordano 

By Shreya Bhattacharya
5 Min Read

Several individuals often confuse the DeFi space with traditional finance, which only contains charts and numbers. However, that’s not the case. The decentralized community allows users to express their imagination and encourage them to develop innovative ideas to make crypto more exciting. Pioneers of the industry like Esteban Ordano are supporting the cause by creating platforms like Decentraland. These platforms encourage crypto enthusiasts to showcase their talent and play a significant role in driving adoption in the industry. 

Decentraland is a virtual 3D world where crypto enthusiasts can create and build applications on the lands they have bought to create their own world. The best part about the platform is that it allows creators to monetize their art. It is based on Ethereum and is like having a second life in a digital world. If you are having trouble with how Decentraland works, picture a big city with several hospitality and entertainment venues where you can start socializing with like-minded talents in the industry to grow your network. 

Early Life of Esteban Ordano 

Esteban Ordano is an Argentinian, and he was born and bought up in Uruguay. He pursued a degree in engineering from the Instituto Technologico de Buenos Aires. After graduating, he joined Google as an engineering intern but was only there briefly. He quickly moved on and joined BitPay, where he helped to build products related to Bitcoin. 

Creating Decentraland 

Esteban Ordano joined hands with another Argentinian software engineer Ari Meilich in 2015 to finally give shape to their brainchild – Decentraland. It was launched two years later, in 2017, when the virtual world lands were sold at only $20. Decentraland also has its currency called ‘Mana,’ initially valued at $0.02. However, the platform soon became famous, and after raising $26 million during its ICO, the price of its land started ranging from $6,000 to $100,000.

Source: NBC News

To learn more about Decentraland, we recommend you read this article.

Further developments spiked Decentraland’s value more in 2021; a digital real estate company bought a piece of land there for $2.43 million. However, that is not it. Decentraland keeps up with the recent trends to better the experience of its customers. Currently, it is exploring opportunities that AI is providing to make the virtual land feel more “alive.” 

The primary reason to include AI in its operations is to provide gamers with an immersive experience. The broader goal is to redefine Metaverse gaming by taking it to the next level. 

If you are interested in learning more about gaming in Metaverse you should read this article.

Esteban Ordano’s Ultimate Goal 

 Decentraland was initially created to make Metaverse more interesting to lure more enthusiasts. Now that it has been achieved, Esteban Ordano hopes Decentraland finds new avenues that are economically sustainable. He wants the platform to achieve this feat not to make it more profitable but to fuel the networking system in the digital world and information systems. 

Ordano also wants to remove any “rulers” from his community. He wants Decentraland to be an autonomous space where every user will have authority. His goals align with the core values on which the digital industry was created. 


Esteban Ordano’s Decentraland not only represents how creative the crypto community can be but also highlights how every avenue of the industry should be handled. Decentraland will not only bring forth significant improvements for gamers in the industry but will also navigate the space in the right direction. Moreover, f you are a gamer who is interested in exploring the Metaverse, then checking out the virtual world of Decentraland should be the first thing on your agenda.