Méliuz
BTC Holdings
595.7
Total P&L
+8.06%
Total profit/loss on Bitcoin holdings
Average Cost per BTC
$102,703
Average price paid for each Bitcoin
Share Price
$4.88
Current trading price per share
Market Cap
$550M
Total market capitalization
Enterprise Value
$482M
Market cap plus debt minus cash
NAV Multiple
1.536
Net Asset Value multiplier
BTC / Market Cap
65.1%
Bitcoin holdings as % of market cap
About Méliuz
Méliuz, listed on the São Paulo Stock Exchange with the ticker CASH3.SA, is a leading digital financial services and cashback platform headquartered in Belo Horizonte, Brazil. Founded in 2011 by Israel Salmen and Ofli Guimarães, Méliuz pioneered online cashback rewards in Brazil, evolving into a comprehensive fintech ecosystem. Its core operations focus on offering cashback rewards, digital banking services, and e-commerce partnerships, connecting consumers with retailers while providing financial tools through its app and website.
The company integrates Bitcoin into its treasury strategy, holding it as a reserve asset to diversify its financial portfolio and hedge against inflation, aligning with its innovative approach to finance. Beyond Bitcoin, Méliuz pursues a broader digital asset strategy, incorporating cryptocurrency payment options and exploring blockchain-based solutions for secure transactions and loyalty programs. These efforts enhance its platform’s functionality and appeal, positioning Méliuz at the forefront of Brazil’s digital finance landscape.
Led by CEO Israel Salmen, a visionary in fintech, Méliuz maintains a strong industry presence through its extensive user base and partnerships with major retailers. Its leadership drives a mission to empower financial independence, blending cashback rewards with cryptocurrency adoption. By leveraging Bitcoin and advancing digital financial services, Méliuz ensures long-term relevance in the evolving realms of fintech and decentralized finance.
Recent Developments
- Jun 23, 2025: Bitcoin holdings increased by 275.50 BTC to 595.7 BTC with cost basis of $61.2M (BTC @ $101K), stock price $6.99
- May 15, 2025: Bitcoin holdings increased by 274.47 BTC to 320.2 BTC with cost basis of $32.5M (BTC @ $103.5K), stock price $8.99
- Mar 6, 2025: Bitcoin holdings increased by 45.73 BTC to 45.73 BTC with cost basis of $4.1M (BTC @ $90.5K), stock price $3.30
- Mar 5, 2025: Bitcoin holdings maintained position to 0 BTC (BTC @ $88.7K), stock price $3.22
Méliuz — Bitcoin Holdings Over Time
1y - Present
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Méliuz — Stock vs BTC Dynamics
1y - Present
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Balance Sheet History