ATIF Holdings Ltd

ATIF Holdings Ltd., listed on Nasdaq with the ticker ZBAI, is a business consulting company headquartered in Lake Forest, California. Incorporated in 2015, it established itself as a provider of financial and advisory services for small and medium-sized enterprises (SMEs) aiming to go public. Its business model focuses on generating revenue through comprehensive consulting, including due diligence, market research, business plan drafting, and merger advisory. Core operations involve assisting clients with IPO and reverse merger processes, offering pre-listing education, and managing a financial news platform to distribute market insights.

The company integrates Bitcoin into its treasury strategy, holding it as a reserve asset to diversify its financial portfolio and align with innovative financial trends. This approach reflects confidence in Bitcoin’s role as a strategic hedge in corporate finance. Beyond treasury management, ATIF pursues a broader digital asset strategy, exploring blockchain applications to enhance client services and support digital transformation, positioning itself at the forefront of fintech innovation.

Led by CEO Jun Liu, ATIF maintains a growing industry presence through its expertise in guiding SMEs to public markets and its pivot toward digital assets. Its leadership drives a vision of blending traditional consulting with emerging technologies, ensuring adaptability in dynamic markets. By leveraging Bitcoin and blockchain, ATIF secures long-term relevance in the evolving intersection of financial advisory and digital finance.

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