BRULO

🇬🇧United Kingdom
@brulobeerWebsite

BTC Holdings

1.83

Total P&L
+35.62%

Total profit/loss on Bitcoin holdings

Average Cost per BTC
$84,330

Average price paid for each Bitcoin

About BRULO
BRULO is a craft brewery headquartered in Edinburgh, Scotland, specializing in alcohol-free and low-alcohol beers. Founded in 2019 by James Brown, it emerged to redefine the non-alcoholic beverage market with bold, flavorful brews. Its business model focuses on producing high-quality, vegan-friendly beers, generating revenue through direct-to-consumer sales and distribution to retailers. Core operations include crafting innovative beers using sustainable practices, managing an e-commerce platform, and expanding market reach through partnerships with bars, restaurants, and global distributors.
The company integrates Bitcoin into its treasury strategy, holding it as a reserve asset to diversify its financial portfolio and align with innovative financial trends. This approach reflects confidence in Bitcoin’s role as a hedge within corporate finance. Beyond treasury management, BRULO explores broader digital asset strategies, investigating blockchain applications to enhance supply chain transparency and streamline payment systems, positioning itself at the intersection of craft brewing and digital innovation.
Led by founder James Brown, a visionary in the non-alcoholic beverage sector, BRULO maintains a growing industry presence through its award-winning beers and commitment to sustainability. Its leadership drives a vision of blending craft excellence with technological advancement, ensuring adaptability in a competitive market. By adopting Bitcoin and blockchain, BRULO secures long-term relevance in the evolving landscapes of consumer goods and digital finance.

Recent Developments

  • Aug 1, 2025: Bitcoin holdings increased by 1.60 BTC to 1.83 BTC with cost basis of $154.3K (BTC @ $115.7K)
  • Jun 23, 2025: Bitcoin holdings decreased by 1.37 BTC to 0.23 BTC with cost basis of $101.2K (BTC @ $101K)
  • May 22, 2025: Bitcoin holdings increased by 1.60 BTC to 1.6 BTC with cost basis of $134.9K (BTC @ $109.7K)
BRULO — Bitcoin Holdings Over Time
1y - Present
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Balance Sheet History
Date
BTC Balance
Change (BTC)
Cost Basis
Market Price
Stock Price
Aug 1, 2025
1.83
1.6
$154.3K$115,743
Jun 23, 2025
0.23
-1.37
$101.2K$100,997
May 22, 2025
1.6
1.6
$134.9K$109,737