The free transfer of a project’s native cryptocurrencies, tokens, or NFTs to users’ web3 or crypto wallets is known as an airdrop.
Crypto projects offer airdrops to current and potential users to drive awareness of the project while growing larger communities.
Airdrops are used in this situation to entice early adopters to keep using their platforms and to draw new users through social media promotions.
Projects can gain valuable insights into the demographics of their potential user base and tailor their future marketing campaigns to those users.
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