An Initial Coin Offering or ICO comes from the traditional finance term Initial Public Offering or IPO.
Crypto projects use ICOs to raise capital before their launch by issuing new tokens to the public.
An ICO in the crypto space, is effectively a crowdfunding method with a project laying out its fundraising goal.
Investors receive the project’s native token at a discounted price before the project’s official launch in exchange for their financial contributions.
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